–“An informative and–creatively multilayered–Google guidebook from the businessman’s perspective.”
In their book “How Google Works”, the former Google managers Eric Schmidt and Jonathan Rosenberg have summed up how innovation is driven and creativity can emerge. They offer an insight into Google’s unique corporate culture, into the development process of new, disruptive products and explain new and successful management concepts.
By the time these two top managers joined Google, the company was already known for doing things differently, reflecting the visionary and contradictory principles of founders Larry Page and Sergey Brin. Jonathan and Eric knew they had to rethink their management and economic knowledge.
Today, the Google brand is synonymous with innovation, thought leadership, and technology frontier-shifting. The authors explain in their book how technology has changed the balance of power between companies and consumers, and that the only way to succeed in this ever-changing landscape is to develop superior products and attract a new generation of diverse people who Eric and Jonathan call “intelligent creatives.
“If you can’t tell someone how to think, then you have to learn to manage the environment where they think.”
― Eric Schmidt, Jonathan Rosenberg
Decision making, communication, corporate culture, strategy, talent, innovation and dealing with disruptions, the two authors in “How Google Works” illustrate contemporary literature that can be equally helpful for companies, entrepreneurs and employees at a time when everything is accelerating.
Who wrote this Book?–
Jonathan Rosenberg led the development and design of the company’s consumer, advertising and partner products, including Search, Gmail, Android, Apps and Chrome. He currently serves as a consultant to Google CEO Larry Page.
Eric Schmidt was CEO of Google for 10 years in the 2000s and is now Executive Chairman.
Author: Jonathan Rosenberg, Eric Schmidt
Hardcover: 304 pages
Publisher: Grand Central Publishing; Circulation: New (September 23, 2014)