Books „you need to read in your lifetime“ to mastering the digital Transformation


You and I, we are both in the beginning of a great transformation – the Digital Transformation. It started not so long ago but it has changed everything around us, from the way we communicate to the way we feel.

Since my twelve years old son asked me, how the Internet works, I have deeply thought about what we have to learn to get an understanding of this great transformation. What we have to KNOW to not only survive but also be able to create something NEW. So I have analyzed some of these famous reading lists from Mark, Bill, Warren etc. and came up with my recommendations of inspiring, creative, and game changing books that I think we all should read to master the beginning of a new era.

1              The Innovator‘s Dilemma

2              Elon Musk – Tesla, SpaceX, and the Quest for a Fantastic Future

3              How Google Works

4              The Everything Store : Jeff Bezos and the Age of Amazon

5              The Second Machine Age

6              The zero marginal cost society

7              Technologischer Totalitarismus

8              Smarte neue Welt – digitale Technik und die Freiheit des Menschen

9              Was Google wirklich will

10          Zero to One: Notes on Startups, or How to Build the Future

11          Humans are Underrated

12          Data and Goliath

13          Who Moved My Cheese?

14          Good to Great





This list is constantly growing!