You and I, we are both in the beginning of a great transformation – the Digital Transformation. It started not so long ago but it has changed everything around us, from the way we communicate to the way we feel.
Since my twelve years old son asked me, how the Internet works, I have deeply thought about what we have to learn to get an understanding of this great transformation. What we have to KNOW to not only survive but also be able to create something NEW. So I have analyzed some of these famous reading lists from Mark, Bill, Warren etc. and came up with my recommendations of inspiring, creative, and game changing books that I think we all should read to master the beginning of a new era.
1, How Google Works, Eric Schmidt and Jonathan Rosenberg (2014)
I wrote about some of the books in my blog so I would like to give you the link to it.
2, Humans are Underrated: What High Achievers Know That Brilliant Machines Never Will, Geoff Colvin (2015)
“As technology races ahead, what will people do better than computers?
What hope will there be for us when computers can drive cars better than humans, predict Supreme Court decisions better than legal experts, identify faces, scurry helpfully around offices and factories, even perform some surgeries, all faster, more reliably, and less expensively than people?
It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. While we’ll still need high-level decision makers and computer developers, those tasks won’t keep most working-age people employed or allow their living standard to rise. The unavoidable question—will millions of people lose out, unable to best the machine?—is increasingly dominating business, education, economics, and policy.
The bestselling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past. Instead, our greatest advantage lies in what we humans are most powerfully driven to do for and with one another, arising from our deepest, most essentially human abilities—empathy, creativity, social sensitivity, storytelling, humor, building relationships, and expressing ourselves with greater power than logic can ever achieve. This is how we create durable value that is not easily replicated by technology—because we’re hardwired to want it from humans.
These high-value skills create tremendous competitive advantage—more devoted customers, stronger cultures, breakthrough ideas, and more effective teams. And while many of us regard these abilities as innate traits—“he’s a real people person,” “she’s naturally creative”—it turns out they can all be developed. They’re already being developed in a range of far-sighted organizations, such as:
• the Cleveland Clinic, which emphasizes empathy training of doctors and all employees to improve patient outcomes and lower medical costs;
• the U.S. Army, which has revolutionized its training to focus on human interaction, leading to stronger teams and greater success in real-world missions;
• Stanford Business School, which has overhauled its curriculum to teach interpersonal skills through human-to-human experiences.
As technology advances, we shouldn’t focus on beating computers at what they do—we’ll lose that contest. Instead, we must develop our most essential human abilities and teach our kids to value not just technology but also the richness of interpersonal experience. They will be the most valuable people in our world because of it. Colvin proves that to a far greater degree than most of us ever imagined, we already have what it takes to be great.“
3, Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World, Bruce Schneier (2015)
About this book Amazon wrote:
“Your cell phone provider tracks your location and knows who’s with you. Your online and in-store purchasing patterns are recorded, and reveal if you’re unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.
The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.
Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You’ll never look at your phone, your computer, your credit cards, or even your car in the same way again.“
About Bruce Schneier, from his blog:
Bruce Schneier is an internationally renowned security technologist, called a “security guru” by The Economist. He is the author of 13 books–including Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World–as well as hundreds of articles, essays, and academic papers. His influential newsletter “Crypto-Gram” and his blog “Schneier on Security” are read by over 250,000 people. He has testified before Congress, is a frequent guest on television and radio, has served on several government committees, and is regularly quoted in the press. Schneier is a fellow at the Berkman Center for Internet and Society at Harvard Law School, a program fellow at the New America Foundation’s Open Technology Institute, a board member of the Electronic Frontier Foundation, an Advisory Board Member of the Electronic Privacy Information Center, and the Chief Technology Officer at Resilient Systems, Inc.
4, The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business, Clayton M. Christensen (1997)
5, Smarte neue Welt – digitale Technik und die Freiheit des Menschen, Evgeny Morozov (2013)
6, Elon Musk – Tesla, SpaceX, and the Quest for a Fantastic Future
7, The Everything Store: Jeff Bezos and the Age of Amazon, Brad Stone (2013)
8, Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life, Spencer Johnson (1998)
I have found many interesting reviews of this book. The most impressive one you can find on youtube.
9, Good to Great: Why Some Companies Make the Leap…And Others Don’t, Jim Collins (2011)
“ I want to give you a lobotomy about change. I want you to forget everything you’ve ever learned about what it takes to create great results. I want you to realize that nearly all operating prescriptions for creating large-scale corporate change are nothing but myths.
The Myth of the Change Program: This approach comes with the launch event, the tag line, and the cascading activities.
The Myth of the Burning Platform: This one says that change starts only when there’s a crisis that persuades “unmotivated” employees to accept the need for change.
The Myth of Stock Options: Stock options, high salaries, and bonuses are incentives that grease the wheels of change.
The Myth of Fear-Driven Change: The fear of being left behind, the fear of watching others win, the fear of presiding over monumental failure—all are drivers of change, we’re told.
The Myth of Acquisitions: You can buy your way to growth, so it figures that you can buy your way to greatness.
The Myth of Technology-Driven Change: The breakthrough that you’re looking for can be achieved by using technology to leapfrog the competition.
The Myth of Revolution: Big change has to be wrenching, extreme, painful—one big, discontinuous, shattering break.
Wrong. Wrong. Wrong. Wrong. Wrong. Wrong. Totally wrong.“
And finally, I would warmly introduce you to the blog of Shoshana Zuboff.
“Shoshana Zuboff joined the Harvard Business School faculty in 1981. One of the first tenured women at the school, she was the Charles Edward Wilson Professor of Business Administration. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School. Her career has been devoted to the study of the rise of the digital, its individual, organizational, and social consequences, and its relationship to the history and future of capitalism. She also founded and led the executive education program, Odyssey: School for the Second Half of Life.“ – Shoshana’s blog